How has the internet made media development more inclusive? - continue reading to learn.

In today day, online platforms have made it significantly much easier for everyone to develop and distribute material. Formerly, creating content for a wide audience mandated access to a series of important resources and financing. Presently, with using mobile phones and common digital innovations, digital media content examples such as short form videos, website articles and podcasts can be quickly made with just a couple of fundamental devices, as well as reaching a large audience, extremely rapidly. This has opened the door for more diverse voices, especially those who were formerly overlooked by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media sites, suggesting that social media has created a place for underrepresented communities to share their narratives.

The increase of internet content has entirely changed what is implied by the term mass media. In the past, mass media adhered to a hierarchical design, using a top-down media design. Generally, a small group of experts, such as newspaper editors or broadcasters, who would produce material for large audiences who mostly just consumed it. However, at present, with the aid of the web, the face of media has seen substantial modification, making the consumption and accessibility of media far more open and interactive. With accessibility to popular social media platforms, new media examples are revealing that individuals can create and share their own material, just as easily as they can absorb it. Social media has allowed anybody to add to public discussions, instead of simply the major media firms and so as a result, mass media is no longer controlled by a few huge voices. Rather, it is spread out across millions of user stories around the globe.

In the digital media landscape, here what we see online is largely elected by algorithms which are shaped by our online behaviours. Each social media platform uses its own automated system to reveal new content and recommend product that will interest the user. The types of media content examples that will be revealed to a user is created to keep people engaged. The algorithms are created to keep people stimulated by recommending and promoting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be convenient, it can restrain the areas of media that people are exposed to, creating more segmentation and bias among users around social problems. Those who are involved in media production, like the founder of the fund that has stakes in Sky, for example, would acknowledge the effect of social media networks in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the impacts of user produced content in the media landscape.